What is a splash page? Quite simply, it’s a single-page landing page that draws in visitors with a special splash page offer. These offers often relate to the products or services you’re promoting and provide additional benefits for registering with your website. If you haven’t heard of them, here are some examples:
Facebook’s splash pages offer the advantage of allowing you to promote to a wide audience while keeping costs down. Since Facebook is free to use, there are no real cost-per-impression costs involved. Thus, you can easily run an ad campaign that’s as cheap as one cent per impression. That’s well below the going rates at Google, which tends to charge about two cents for each keyword.
Another way to save money on pay per click advertising is to use splash pages. Of course 먹튀, you don’t get as many leads directly from a flash page, but it does tend to attract a more targeted audience. By offering something of value, like an eBook or video download, you can get people interested in what you have to offer. At the very least, you’ll minimize your need for email marketing campaigns.
It’s important to remember, though, that a splash page doesn’t have to be about selling directly. Instead, it can be used to show a user how great your product or service is, and then redirect them to your sales page for the details. It may even contain a pop-up that collects email addresses for future contact.
Most importantly, you need to think carefully about whether or not you want to include a splash page. Sure, this tactic can help you get more leads, but it can also hurt your reputation if the end result doesn’t live up to your expectations. For example, it would be a bad idea to include an email opt-in form on your main site.
There are some exceptions to the rule against splash pages, however. For example, many online stores use splash pages as their debut onto their home page. This is because they are an easy way to give customers a taste of the products and services they can expect to find at your store. It’s also a good way to entice people with special offers and deals, like 50% off purchases, which you can then use to drum up business.
While some sites still use splash pages, many have moved away from them in recent years. Instead, they have focused their attention on encouraging customers to read content that is featured on their home page, instead. Studies show that when someone is given the chance to look at more than one sentence of text, they read roughly half that. People are simply more interested in what’s on a home page than they are on a splash page. Giving them a choice also helps them feel more comfortable giving their names and email addresses.
It’s important, though, that your splash pages are engaging and original. They should stand out in a crowd of similar websites. Otherwise, they will likely be dismissed as another spammy website trying to “trick” Internet users into clicking its link. Remember, if a customer has a problem, it’s far better to solve that problem directly than to leave them hanging with a question mark across their forehead.
One common problem that occurs with poorly written splash pages is the fact that many people accidentally click on the link to the free gift whereas they wanted to click the “buy it now” button. For this reason, splash pages should have links that lead back to the actual products pages. These should redirect the user to where they can buy them. Links that just direct them to the “order now” page aren’t very effective, because most people aren’t going to order anything through a shopping cart. If they can’t get in the front door with the products they want, they’ll simply go somewhere else.
A well-written splash page can help to increase your conversion rate because it’s very easy for potential customers to find you. A simple online search can turn up hundreds or even thousands of websites that feature a splash page. Therefore, when someone surfing the Internet comes across your splash page, it becomes easier for them to find you, as opposed to hundreds of other websites that they might come across.
In addition to helping you increase the chances of getting people to your website, splash pages are also effective methods of advertising. Many companies use splash pages to advertise and often pay very little money to do so. However, this method has proven very effective, and many businesses feel that it’s worth the money. The only thing that you can’t do is guarantee that you will get anyone to your site – you may not even be able to get a visitor to your page at all! Still, if you have the right landing page, with a good title and compelling copy, you should be able to significantly increase the amount of visitors that come to your site, without spending any money at all.