Electronic mail is simply a means of transacting messages between individuals with the use of electronic devices. In fact, email was only limited in its early days to sending messages to other electronic Email1and1 mail recipients on the same electronic network. This meant that people had to be physically present in order to send a message. Some systems even supported a kind of visual instant messaging, whereby sender and recipient had to both be on the same computer at the time of transmission.
Now, email has grown to the extent where it can be used for things beyond the basic function of sending messages. Many people use emails as tools for communication with their friends and family, and to keep in touch with their instructors, teachers, colleagues or other school or university employees whom they may have to communicate regularly. Emails allow students to keep in touch with classmates who live a considerable distance away, as well as enable students to stay in touch with teachers and faculty members who are not always in school.
In short, emails allow the sender to create content that is customized for each recipient, as well as to dictate the format in which the email messages are transmitted. In short, the sender can tailor the message and the subject line to the particular needs of the intended recipient. The same is true for the body of the email message itself. The subject lines in email messages can vary greatly, from those written to humorously warn students of upcoming tests, to deeply personal messages for family reasons or congratulations on an important event.
The subject line is one of the things that distinguish between an e-mail message and a typical paper sent to a friend. It is usually what captures the recipient’s attention immediately, if not makes them want to open the actual e-mail message. Subject lines can vary significantly, but students generally prefer to write something that will provoke a positive reaction from their intended recipients. However, some commonly used subject lines are “thanks for reading my email message” or “check out my blog.” These are examples of “e-mail marketing,” which refers to the practice of writing and sending electronic messages to recipients with the intention of selling products or services.
Although email marketing is becoming increasingly popular, it is not entirely new. Email messages have been sending and receiving since the days of telegraphs and newspapers. However, the advent of the modern computer and the internet has made email marketing a much more efficient and effective means of spreading information. Since the internet allows for much greater distribution and, in many cases, allows for much faster delivery of messages, email marketing has become increasingly popular over the past few years.
While many schools have never heard of email marketing, many others are embracing the technique. Email marketing is particularly useful for helping college students market themselves to other prospective employers. Students may want to promote themselves by sending out a series of short e-mails to a mailing list of potential employers. For example, if a student wants to target employers that deal with sports equipment, they could send out one or two e-mails to a list of manufacturers or suppliers of sports equipment. This would not be as time consuming or costly as it would be using a newspaper or television ad.