Blogging, (for those of you in the Dark Ages- a (we)blog- n. an online journal that incorporates weblinks, reader commentary and archives of the owner/author’s posts. Can include photos or video) experienced a superboom from 2002-2005 and today’s technorati.com blogtracker shows 71.06 million blogs and counting. On Jan. 1st, 2004, Steve Garfield declared ‘The Year of the Videoblog’ and he proved to be an assured soothsayer. Video blogging, or vblogging, is the new media breakthrough within the latest presentation of web technology and interactive production and, in the case of the vlog, broadcasting.
The Vlogosphere is filled with an equal amount of bizarre nonsense, biased and unbiased news, politics, sit coms and a man dressed as SKELETOR giving his semi-weekly glimpse into the world of the unemployed superhero singing karaoke, griping at home and play-acting his foregone existence in Eternia. YouTube and similar sites such as blip Sherry Dyson.tv, mefedia.com and podcasting have made it easy and accessible for anyone with a camera, laptop, broadband connection and a dream (or disturbing nightmare) to post their video thoughts and accomplishments online. Everyone’s a filmmaker and it’s more or less uncensored.
These sites have existed for a few years giving way to meld the two ideas of blogging and posting your videos online together, birthing the invention of the vlog. Steve Garfield and his wife Carol, the regular Joes from Sedona, Arizona, imparted a revolution with “The Steve and Carol Show”, a program on the web about two normal, middle class white folks who talk about the weather, vblogging and document their outdoor activities. Another popular favorite is Rocketboom.com, started in 2004 by New York City video producer Andrew Baron. With inane, specialized daily news anchored by wry, tongue-in-cheek, stationed and roving reporter, Joanne Colan, rocketboom produces a daily, three minute aggregated news program. Satellite reporters contribute equally outer fringe reports from around the world as well as clips or entire videos from other vloggers that Rocketboom deems worthy of sharing in their daily display of didacticism. This short format television combined with commentary uses trackback and ping components of blogging, instantly sending links through the internet to ascribe to as many viewers as possible. And people are watching.
A weekly publishing vlogger, Clint Sharp said “the potential for everyone to self-publish has the ability to revolutionize the world. When you have Hollywood and major media as a filter, they’re going to do what appeals to millions rather than thousands. It’s just not cost-effective for them to produce a show about the didgeridoo (for example). That’s what the internet has changed — you can find stuff and market it ridiculously cheaply.”
Even the German Chancellor, Angela Merkel has a weekly videoblog. The videoblog is still in its toddler years and is, thus far, a spectacular example of the (mostly) American displays of freedom of the press, freedom of speech and freedom of religion (right, Skeletor?). This new form of hybrid journalism can be made at home or in a well-designed office, from the people and for the people with (so far) no corporate hands mucking up the clear, blue sky of broadband distribution has paved the streets with possibilities.
There are many reasons you may want to have your business advertised through using social media. Some popular social media sites are Twitter, Facebook, Linked In, StumbleUpon, Reddit, Pinterest, Tumblr, and many more that are not named here. After you have setup a page for your business on any social media site, what do you do next? Do you let the page sit there and expect traffic to flow to it? If you already have people coming inside your retail business, do you think they will automatically go to a social media site to find you and follow you there too? If these are your thoughts, you really are dreaming!
There are so many marketing companies online screaming for everybody’s attention. So in order for your site to be noticed you will have to do more than just building a business page. You will have to find ways to let people know that your page exists. Having Likes, Follows, Tweets, Google+, and comments to your blogs will help boost your business. Social media will help you to have all of this if you know how to get traffic to your site. One way to drive traffic to your site is to continuously repeat your message over and over again. You may get tired of posting and advertising your business numerous times throughout the day, but you have to start somewhere on letting people know your business exists. If people see your message several times, your business will start being remembered and people will start to click through your site to see what your business has to offer.
The more traffic you have coming into your social media site, the more likes, follows, tweets and so forth your business will get. This will add value to your business because it is proof that your business is what you prove it to be. It shows you are honest and trustworthy because you will have proof to show that people like your page. If a lot of people like your page others will start to engage in it, especially if its attractive. You will look like an expert for the product that you are advertising/selling.