Everybody has their own views on what they consider to be good online casinos. A casino that is right for one person may not be perfect for someone else. People have differing reasons as to why they want to play in online casinos. Some people like to play the traditional casino games that they would find in a land based casino such as poker, blackjack, roulette or slots. For these people, an online casino that provides all these games will be the one they would like to join and enjoy from the comfort of their own home. When you embark into the world of online gambling you should understand that all online casinos will be competing for your business, but they will have differing bonuses, games and other appealing factors to offer.
A lot of people prefer online casinos that offer the opportunity to try out the games for free. This is quite an attractive feature as land based casinos do not offer this chance m8bet. When would you ever be able to walk into a land based casino in the early hours of the morning to try out some of the games for free so you can get some practice in before actually spending any real cash? This is never going to happen as they simply cannot meet the expense of doing this. Their money is spent on having to pay for staff wages, building maintenance costs and taxes for running a land based business. Online casinos do not have all these expenses therefore they can afford to splash out and offer their customers some rewards such as offering them free games to play for whatever time period they wish to.
Some people are attracted to casinos on the web because they know they have a chance to win some fantastic prizes. If this appeals to you then you should check out the prizes the casinos are offering and how difficult they are to win. You may want to go for a casino where the prizes are smaller but you have a higher chance of winning them, rather than choosing one where the prizes are higher but there is less probability of you winning them. If there’s one company who turned the social networking phenomenon of the 21st century into a milking cow, it has to be Zynga. The San Francisco-based social gaming company has leveraged the social reach of Facebook along with the market reach of Android and the iphone to become a $1. 1 billion company from developing online games. Its most popular games such as Farmville and CitiVille, along with ChefVille and the recent Zynga Poker are played by an estimated 265 million online social gamers as of January 2013. Roughly 80% of its revenues comes from Facebook.
But not all is well with Zynga. After it started trading on NASDAQ in December 2011 with an IPO of $10 per share, Zynga’s share prices has plummeted to reach $2 per share in 2012. It appears that investors have become cautious about the company’s shaky business model as its revenues failed to meet analyst forecasts as early as the 2nd quarter of 2012.
So what went wrong and what marketing lessons From Zynga can we get from this? Firstly, it now appears that social gaming has a fluid and short retention factor where casual gamers soon lose interest in the games. Players on its Farmville have been diminishing by the millions every month. Studies have shown that social games retain only 38% of their users after a month and 14% before the 6th month. This makes it important for a social gaming company like Zynga to introduce new games without let-up. Indeed, Zynga’s strategy has been to put more game titles to catch those leaving older games. The company has become a Pacman gobbling up small social game developers. Unfortunately, investors are not impressed. While newer and presumably more exciting social game titles can promise more markets, Zynga is actually just moving their social from one title to another and it has yet to impress investors that its market value is well worth investing into.